Bay Valley Foods

3/02/06 - TreeHouse Foods, Inc. to Acquire Private Label Soup and Infant Feeding Businesses

2/22/06 - TreeHouse Foods Announces Acquisition of Oxford Foods, Inc.

8/24/05 - TreeHouse Foods Announces New President of Bay Valley Foods Unit

6/10/05 - Dean Foods Announces Details For Completion Of TreeHouse Foods, Inc. Spin-Off

5/01/05 - Coffee Gets a Creamy Boost from New Creamier than Ever Version of Borden“ Cremora“ Powdered Non-Dairy Creamer

1/27/05 - Dean Foods Announces Plan to Spin-Off Its Specialty Foods Group

 

 

Coffee Gets a Creamy Boost from New Creamier than Ever Version of Borden“ Cremora“ Powdered Non-Dairy Creamer

Consumers are Abuzz Over the New Extra Creamy Cremora® Formula, Plus New Flavors and Package Options

GREEN BAY, WI., May, 2005 – Hitting store shelves now, newly formulated Borden“ Cremora“ powdered non-dairy creamer, is sure to please. The new “creamier than ever” formula dissolves like a liquid creamer for a satisfying creamy taste experience. Hitting high marks for quality and taste, Borden Cremora creamer has earned the Good Housekeeping Seal, one of the most prestigious and trusted icons in the world of consumer goods. Every product that is awarded the seal is reviewed and evaluated by the Good Housekeeping Institute to ensure that all of the product’s claims are valid and authentic.

“America has had a 40 year love affair with Borden Cremora creamer. We respect the heritage the brand has and called on our loyal consumers to guide the reformulation process. Our research showed that consumers desired a creamier product with more flavors and packaging options and the new Cremora creamer delivers with a ‘creamier than ever’ formula that promises to be a standout in the powdered non-dairy category,” says Ted Kranick, senior marketing manager of Dean Specialty Foods.

Sporting new, updated packaging, Borden Cremora creamer offers consumers more ways to enjoy coffee including:

  • Original Borden Cremora creamer with creamier formula and a rich creamy taste available in 35.3, 22 and 16 ounce bottles.

  • Borden Cremora “Lite and Creamy” creamer with 50% less fat than regular non-dairy creamers lets you savor the flavors without the guilt.

  • Borden Cremora Dulce de Leche creamers puts the authentic Latin American flavor of caramel and sweet cream in every cup.

  • Other Borden Cremora creamer varieties have half the calories of regular flavored creamers and are sugar free. Flavors include Nutty for Hazelnut‘ and Ooh-la-la Vanilla.

  • Borden Cremora creamer coffee kits put the ingredients for the perfect cup at your fingertips in convenient, portable compact canister duos with creamer and sugar.

The newly formulated Borden Cremora creamer is hitting store shelves now and is backed by a national print and television advertising campaign. Look for coupons in Sunday newspaper inserts or go to www.cremora.com to download coupons and recipes and learn more about new Borden Cremora non-dairy creamer

About Dean Specialty Foods

Dean Specialty Foods Group is a division of Dallas-based Dean Foods Company, a multi-billion-dollar food and beverage company. The company operates 11 facilities across the United States with 1,700 full-time employees. Dean Specialty Foods is a leading supplier of shelf stable foods, including pickles, relish, non-dairy coffee creamers, cheese sauces, pudding, syrups, and special sauces. The division is in the business of providing customers with quality branded and private label products. In addition, the company is a leading supplier of foodservice products and industrial ingredients for a variety of popular products. www.deanspecialtyfoods.com